BING BONG BOOK

In an era where brands are vying for consumer attention in a saturated market, the strategic use of sound and music has emerged as a powerful tool to cut through the noise. Bing Bong: The Ultimate Guide to Leveraging Music for Effective Brand Marketing is your comprehensive resource for understanding and harnessing the transformative power of sonic branding.This book delves into the intricate relationship between music, psychology, and marketing, providing actionable insights drawn from over 15 years of real-world experience.Music transcends linguistic and cultural barriers, making it an ideal medium for creating emotional connections with consumers. From the iconic Intel jingle to Netflix's memorable "Tu-dum," successful sonic branding campaigns have shown that sound can significantly enhance brand recall and foster emotional ties.This book not only explores the science behind these phenomena but also offers practical strategies for developing a unique sonic experience that resonates with your audience across all marketing customer touchpoints and is a deep dive into the power of sonic branding, music in marketing (sync, brand partnerships, etc.), and more.With contributions from industry experts and case studies of leading global brands, "Bing Bong Book" equips marketers and brand managers with the knowledge to craft immersive audio experiences that amplify their brand's voice.As emerging technologies like AI continue to reshape the landscape, this guide provides the tools needed to navigate and thrive in the dynamic field of music marketing.Scheduled for release late-2025🥸 Charles' LinkedIn

About the author

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Charles Gadsdon is a seasoned music industry veteran with almost two decades of experience in leveraging the power of music for effective brand marketing.As the former Global Director of Growth and Partner at MassiveMusic, one of the world's top music agencies, Gadsdon has worked with some of the biggest brands globally, including Apple, AccuWeather, Google, Samsung, Coca-Cola, Haleon, Nike, BMW, Vodafone, McDonalds, LEGO, Mastercard, O2, Nescafé, Shell, Santander, AXA and Parley For The Oceans, among others.Gadsdon's expertise extends beyond just working with brands; he has also collaborated with leading brand consultancies (Boston Consulting Group, Interbrand), advertising agencies (BBDO, BBH, Havas, Leo Burnett, McCann, MullenLowe, Ogilvy, Omnicom, Publicis Group, Saatchi + Saatchi, WPP) and design agencies (Coley Porter Bell, Design Bridge & Partners, Dragon Rouge, Elmwood, Futurebrand, Landor, Lippincott, Pentagram, Radley Yeldar, Seymour Powell, Siegel+Gale, Wolff Ollins).With a deep understanding of the impact music can have on brand perception and consumer engagement, Gadsdon has shared his insights and expertise through various publications (MusicWeek, Brandingmag, LBB) and podcasts (Propeller, The Set-up), earning recognition (The Drum) and awards (D&AD, Cannes Lions) for his work.His new book, "Bing Bong: The Ultimate Guide to Leveraging Music for Effective Brand Marketing" promises to be a comprehensive resource for brands and agencies seeking to harness the power of music in their marketing efforts.Accomplishments and Accolades
- Top 1% Music Industry Voice on LinkedIn with over 15.8k followers
- Exited two successful ventures, including MassiveMusic's acquisition in 2021
- Investor in Born Slippy, a mission-driven surf industry content platform
- Investor in Songtradr, a leading music licensing platformWith his extensive experience, industry recognition, and passion for leveraging music in brand marketing, Charles Gadsdon is poised to share invaluable insights and strategies in his upcoming book for brands, marketers and music fans alike.Currently the Chief Growth Officer at the global creative agency : IMAGINE

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